• TV Spots

    One of the most well-known kinds of marketing is television commercials. Since broadcast TV became common in American households, so has the presence of commercial breaks during shows.

  • Rack Focus

    A viewer is constantly informed by what a camera looks at and how things are framed. Videos often include some sort of camera movement that helps to build mood or purpose. There are many techniques used to help portray different emotions within the language of film. A small but ever vital one is the rack focus.

  • Frame Rates

    When shooting video, there is a camera setting know as FPS when setting the output quality. FPS refers to frames per second in any given video. This goes back to the earliest forms of video presentations, where many individual still pictures were put together in a reel. Played, or spun, rapidly and projected using a light source, the result is the illusion of movement.